Natalie Carrell - Senior Account Executive

We all know routine checkups are a critical part in keeping things running smoothly in life…that includes your car, and, of course, your health (although let’s face it, most of us don’t exactly jump with excitement to schedule a tune up or a dentist appointment). Well, your organization’s PIM isn’t any different.

PIM is essential to the success of any e-commerce business. It's the central hub for all your product information and it plays a critical role in ensuring that your customers can find the products they're looking for and make informed purchasing decisions.

Just like the examples above, PIM requires regular maintenance to ensure it's functioning optimally. That's why it's essential to conduct a health check on your PIM regularly.

A few benefits of taking time to assess your PIM’s health are:

• Improved Data Quality: A PIM health assessment helps identify any data quality issues in your system, such as missing or incorrect product information. By addressing these issues, you can ensure that your customers have accurate and up-to-date information about your products.

• Increased Efficiency: Perhaps your data model needs a remodel or your enhanced content isn’t in A+ shape for Amazon. By identifying and addressing performance issues in your PIM such as these, you can improve the overall efficiency of your operations which saves time and money in the long run, as well as improves the overall customer experience.

• Optimized Operations: A PIM health check can shed light on how your system is performing. This will help you make better-informed decisions about how to maximize your PIM’s full potential with functionalities such as workflows, enhanced content, syndication and insights that will ultimately optimize operations.

Contact an Aleysian eCommerce expert today to get your complementary health assessment

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